![]() To help marketers better understand this, the team at Sprout Social has come out with an updated list of peak engagement times for the four major social media platforms (Facebook, Instagram, Twitter, LinkedIn). This is not to say that everyone in your demographic will be online during these peak hours, but it does provide a better opportunity to boost post engagement potential. Still, while you can’t definitively say exactly when your target audience will see your organic posts, there is data out there tracking peak engagement times. Depending on your industry, product or service, how much you actively post, and a variety of other factors, the ideal posting time can vary significantly. Most social media platforms have different rules for their algorithms that will determine what’s shown to users, regardless of when the content is posted.Īdditionally, every brand’s audience is different. However, the answer isn’t as clear as some may think. The desire for this information is clear: If you’re putting time and effort into crafting the perfect post for your audience, you want it to be seen by as many people as possible - and in turn, have it get the most engagement, shares, and traction. Since social media became a must-have asset in your marketing strategy, brands have been trying to identify the secret “sweet spot” for the best time to post content to social media platforms.
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